Physics — Idea to Value
How ideas move to value — the gap, the cost, the runway, and the learning. Articles in this layer explore the systemic forces that determine whether investment produces outcomes.
A senior leader stands in front of a slide titled "Our Product Operating Model" and describes, in fluent jargon, what is essentially a project plan with new vocabulary. The shift most enterprises are making from projects to products is real — and it is rarely the shift they think it is.
Most organisations have feedback. They just have it too late. By the time the quarterly review arrives, six months of small signals have compounded into one large, expensive surprise — and the window for response has already closed.
Most organisational problems don’t start with strategy or process — they start with misunderstanding. This piece explores why communication is the wiring that connects ideas to value.
Ten executives. Six meetings. A thousand-pound broadband decision. An essay on why debate, at every altitude of the business, is cost — and why small tests are the fastest way to move any idea, in any function, toward any kind of value.
In the right hands, a team's metrics are a mirror. In the wrong hands, the same numbers become a lever. An essay on why team-level metrics should never be used to compare teams — and what actually goes wrong when leaders reach down for the numbers.
A startup with £100m in the bank is still running out of money. Every meeting, every experiment, every lesson learned — all of it is cost until a customer pays for something worth paying for. Financial value is generated outside the business, not inside it.
Most struggling teams are not suffering from a lack of activity. They are suffering from a lack of understanding. Before you change anything, you need to see it clearly. This is the approach I have used — and coached others in — for turning around struggling teams.
There is a Japanese word I can't shake. Mottainai. It roughly translates as the regret of waste — but that translation doesn't quite land. It is not just waste. It is the feeling that something valuable has been carelessly lost.
In the summer of 1996, I discovered a button that paused the performance clock. Within weeks I was the fastest checkout operator in the West of Sheffield, then the company. Productivity, according to the numbers, had exploded. Cash in the bank had not.