Idea to Value (Physics)
What We're Really Managing
Most organisations think they're managing projects, products or people. But what if the thing being managed is the idea — and everything else is infrastructure?
Idea to Value (Physics)
How ideas move to value — the gap, the cost, the runway, and the learning. Articles in this layer explore the systemic forces that determine whether investment produces outcomes.
Idea to Value (Physics)
Everyone is trying to release value
A product team had twenty million pounds and until year-end to turn it into something people would pay for. Then two other teams' good work landed on top of theirs — and someone had to choose which value moved first.
Communication (Wiring)
When a Meeting Isn't a Meeting
Most meetings that fail aren't badly run. They produce agreement instead of alignment — and the difference between the two is what people do on Thursday.
Creativity & Climate (Engine)
What writers know about keeping an idea alive
Most organisations say they want to turn ideas into value and rarely manage it. Writers do it for a living. Here's what their craft teaches us about keeping an idea's meaning alive, from seed to shipped work.
Idea to Value (Physics)
A podcast is the whole system in miniature
I was in a room of small business owners when one of them asked me to explain how ideas become value.
Communication (Wiring)
The Architecture of Clarity
I thought I was researching old printing presses. Instead I found myself studying operating systems. A journey through the archives of the GPO, Braun, Lufthansa and the BBC — and what they were really building beneath the surface.
Idea to Value (Physics)
Portfolio — a declaration of what deserves your attention
Portfolio began as a leather case for carrying papers. Where the word came from, how its meaning changed — and what a portfolio really is at work.
Idea to Value (Physics)
The three ways ideas change (or don't)
Progress isn't movement — it's seeing. What stop-motion animation reveals about how your ideas actually become valuable.
Creativity & Climate (Engine)
Organisations are not machines
We borrowed our language for organisations from the factory floor. But the parts that decide whether good work happens are the parts no machine can see.
Learning & Practice (Flywheel)
How to lead with curiosity
The meeting moved on. Someone named the problem, proposed the solution, and the room agreed. Six months later, it turns out you were right. On developing curiosity as a practice — whether anyone listens or not.
Idea to Value (Physics)
AI, Interpretation, and the Widening Gap Between Idea and Value
Many organisations replacing people with AI aren't cutting costs — they're moving them, and often widening the gap between their ideas and the value those ideas should generate.
Idea to Value (Physics)
The shift from projects to products is real — and it's not just a renaming exercise
A senior leader stands in front of a slide titled "Our Product Operating Model" and describes, in fluent jargon, what is essentially a project plan with new vocabulary. The shift most enterprises are making from projects to products is real — and it is rarely the shift they think it is.