idea to value
The five trade skills Paul Hawken identified decades ago remain some of the most important — and overlooked — capabilities in modern work
Strategy is not a plan or a template. It is the act of creating direction — a shared sense of the future, an honest encounter with reality, and movement that allows organisations to learn their way forward.
Most ideas don’t fail because they’re bad — they fail because they’re framed in the wrong language. This essay explores how value translation changes everything.
You can teach the basics of any craft, but competence only emerges through practice. This essay explores why learning fails when it is mistaken for information transfer — and how real capability is formed.
Most workplace communication fails not because messages are unclear, but because feedback is missing. Sent does not mean received — and without feedback, meaning does not travel.
In organisations, power is not positional. It flows through communication channels — through who controls distribution, repetition, and meaning.
Dreams power organisations forward. Management exists not to suppress them, but to protect the conditions in which imagination, creativity, and value can emerge.
Most organisations struggle not because they lack ambition, but because they cannot translate imagined futures into focused momentum. Backcasting offers a disciplined way to bridge that gap.
We often celebrate individual genius, but most meaningful work is created collectively. Creativity is less about brilliance and more about noticing, combining, and bringing ideas to life.