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Cultivated

Cultivated helps people see their work — and its value — differently.

Engine — Creativity & Climate  | Jul 21, 2026
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A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.
Physics — Idea to Value  | Jul 20, 2026
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An image of a microphone
Map — Orientation  | Jul 17, 2026
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The case for a Chief Curation Officer
The Word at Work  | Jul 16, 2026
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A photo, top down, onto a desk with a resin river design and a mug of tea on the desk, with the word Craft overlaid
Wiring — Communication  | Jul 15, 2026
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Rob Lambert on stage presenting
Wiring — Communication  | Jul 13, 2026
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A photo of people in a design and standards lab, printing material.

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A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.

Most organisations say they want to turn ideas into value and rarely manage it. Writers do it for a living. Here's what their craft teaches us about keeping an idea's meaning alive, from seed to shipped work.

An image of a microphone

I was in a room of small business owners when one of them asked me to explain how ideas become value.

The case for a Chief Curation Officer

On a family trip round Europe's museums, a pattern kept surfacing: the best ones curate your attention as carefully as their objects. Here's what that has to teach the places we work — and why the most useful skill might be learning to see the room you're already in.

A photo, top down, onto a desk with a resin river design and a mug of tea on the desk, with the word Craft overlaid

We've made the word craft soft — craft beer, craft fairs, hand-crafted. Underneath sits an older meaning worth recovering: craft meant power. Here's where yours lives at work.

Rob Lambert on stage presenting

Being good at the work isn't the same as being good at explaining it. Public speaking is how ideas move through an organisation — and how to make yours travel.

A photo of people in a design and standards lab, printing material.

I thought I was researching old printing presses. Instead I found myself studying operating systems. A journey through the archives of the GPO, Braun, Lufthansa and the BBC — and what they were really building beneath the surface.

Is the CV Still the Best Way to Represent Professional Value?

The CV has survived decades of reinvention around it — and viewed as a communication tool with a purpose, an audience and a context, that survival makes sense. What's missing is something else entirely.

Portfolio — a declaration of what deserves your attention

Portfolio began as a leather case for carrying papers. Where the word came from, how its meaning changed — and what a portfolio really is at work.

A diagram showing a circle representing the craft, a cluster of circles for field and different shapes to represent constellations

When I first started out, I did the obvious thing. I got good at the work in front of me. It didn't take long to notice that being good wasn't enough.

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