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Cultivated

For people who know work could be better — and are willing to do something about it. Talks, writing, teaching and consulting to help ideas become value.

Engine — Creativity & Climate  | Jul 24, 2026
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Gratitude — a way of seeing what often remains invisible
Physics — Idea to Value  | Jul 24, 2026
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Everyone is trying to release value
Engine — Creativity & Climate  | Jul 23, 2026
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A collection of different notebooks, for different purposes.
Wiring — Communication  | Jul 22, 2026
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A photo of a desk - Schreibtisch by Möbius, Walter (Herstellung) (Fotograf) - Deutsche Fotothek, Germany - CC BY-SA.
Wiring — Communication  | Jul 22, 2026
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Japanese circle artwork - Image sourced from the Public Domain Image Archive / Rijksmuseum
Engine — Creativity & Climate  | Jul 21, 2026
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A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.

Read Our Latest Posts

Latest Posts

240 Posts
Gratitude — a way of seeing what often remains invisible

A lot of what underpins a business goes unnamed precisely because it often works. An episode of The Word at Work on gratitude as a form of seeing — and the question it leaves behind about what's carrying your work this week that you've stopped noticing.

Everyone is trying to release value

A product team had twenty million pounds and until year-end to turn it into something people would pay for. Then two other teams' good work landed on top of theirs — and someone had to choose which value moved first.

A collection of different notebooks, for different purposes.

There's no perfect notebook — only the right container, with the right rules, for how long a note needs to live. Here's the method, and the six on my desk.

A photo of a desk - Schreibtisch by Möbius, Walter (Herstellung) (Fotograf) - Deutsche Fotothek, Germany - CC BY-SA.

Most meetings that fail aren't badly run. They produce agreement instead of alignment — and the difference between the two is what people do on Thursday.

Japanese circle artwork - Image sourced from the Public Domain Image Archive / Rijksmuseum

A model of how contribution actually travels across a working life. Four concentric modes — Practitioner, Multiplier, Reader, Author — communication as the carrier, and the practice underneath that keeps good ideas moving through work rather than dying on a Thursday afternoon.

A photo from - Författarinnan Sara Lidman sitter ute i gräset och skriver, Uppsala 1955 by Uppsala-Bild - Upplands Museum, Sweden - CC BY-NC-ND.

Most organisations say they want to turn ideas into value and rarely manage it. Writers do it for a living. Here's what their craft teaches us about keeping an idea's meaning alive, from seed to shipped work.

An image of a microphone

I was in a room of small business owners when one of them asked me to explain how ideas become value.

The case for a Chief Curation Officer

On a family trip round Europe's museums, a pattern kept surfacing: the best ones curate your attention as carefully as their objects. Here's what that has to teach the places we work — and why the most useful skill might be learning to see the room you're already in.

A photo, top down, onto a desk with a resin river design and a mug of tea on the desk, with the word Craft overlaid

We've made the word craft soft — craft beer, craft fairs, hand-crafted. Underneath sits an older meaning worth recovering: craft meant power. Here's where yours lives at work.

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