
At the start of January I set out to do a pop-up daily newsletter on LinkedIn for the whole of January.
31 days of ideas about the importance of creativity. The newsletter would then vanish in true pop-up style.
However, as with all creative work (as we’ll find out) things didn’t go to plan.
What failed on LinkedIn spurned this free eBook / Fold with 30 ideas to build and develop your creativity. (Now 30 as the 31st idea was really just a duplicate).
Why did my pop-up newsletter experiment fail?
Well, the LinkedIn platform proved a monumentally bad choice to distribute the newsletter.
The platform simply refused to post somedays. Other days it would post but I couldn’t share it to my subscribers. It would lose drafts. Images wouldn’t show properly. Plus, some people couldn’t turn the notifications off (yet some could!). It was a technical disaster.
An early failure to my creative endeavor.
It failed after just 6 days. Blocked. Unable to post. Fail.
But with all creative attempts there is a chance to learn. A chance to change direction. A chance to pivot. A chance to try something new.
Instead of a pop-up newsletter on LinkedIn, it’s now this free eBook.
Download / View
👉 The guide is available as a PDF download (click here for immediate download), or view online using a cool new tool I've been exploring called FOLD.


What's in the free guide?
- Move to think
- Get away from the screen
- How we plan a podcast – an example of playing professionally
- Creativity is learning
- Food for your brain
- There are ideas and content all around you
- Creativity is “you” expressed
- Commit to delivery
- Don’t let the potential stop you shipping it
- Creating is therapy
- We all have stories to tell
- My analogue and digital process
- You need less than you think to get started
- Mistakes are a rich source of creativity
- Small audiences
- Creativity lives at work – you must find it
- What’s important to you?
- Photography and the art of noticing
- The views of the world are always wavering
- Listening is learning
- Routines matter
- This is where I do my work
- Building a body of work
- Have a quiet word with yourself. Every day.
- Hard work lies ahead
- Take your time
- You’re creating yourself
- The innovation stack
- The wider your awareness, the more creative you can be
- Stocks and Flows and Social Media
👉 The guide is available as a PDF download (click here for immediate download), or view online using a cool new tool I've been exploring called FOLD.

