30 Days of Creativity
A short creative project exploring everyday creativity — originally conceived as a pop-up experiment and now published as a free guide.
Editorial Note
This guide forms part of the Cultivated library — a body of work exploring creativity, learning and leadership as a practice, not a personality trait. It sits alongside essays, tools, and experiments designed to help people build creative capability through attention, repetition, and care.
30 Days of Creativity
At the start of January last year, I set myself a small creative constraint:
to publish one short idea about creativity every day for a month.
The original plan was a pop-up daily newsletter — temporary by design, light in tone, and focused on practice rather than performance. As with most creative work, the plan changed. The ideas remained.
What follows is the result.
30 Days of Creativity is a short, practical guide made up of thirty reflections on creativity as lived experience — at work, at home, on paper, on foot, and over time. Each idea stands alone, but together they form a quiet case for creativity as something we build deliberately, not wait for.
There are no prompts to “be more creative.”
No hacks.
No heroic myths.
Just observations, practices, and reminders drawn from real work.
What’s inside
- Creativity as attention, not output
- Why movement matters
- The role of routine and repetition
- Noticing as a creative skill
- Working with small audiences
- Building a body of work over time
- Shipping imperfectly — and learning from it
Read the guide
👉 View online via FOLD
👉 Download the free PDF
This guide is free and always will be.
If it helps you notice more, create more, or simply begin — it has done its job.
This piece forms part of Cultivated’s wider body of work on how ideas become valuable, and how better work is built.
To explore further:
→ Library — a curated collection of long-form essays
→ Ideas — developing thoughts and shorter writing
→ Learn — practical guides and tools from across the work
→ Work with us — thoughtful partnership for teams and organisations
