Content Paint

The Word at Work

A photo, top down, onto a desk with a resin river design and a mug of tea on the desk, with the word Craft overlaid

We've made the word craft soft — craft beer, craft fairs, hand-crafted. Underneath sits an older meaning worth recovering: craft meant power. Here's where yours lives at work.

Portfolio — a declaration of what deserves your attention

Portfolio began as a leather case for carrying papers. Where the word came from, how its meaning changed — and what a portfolio really is at work.

A photo of a coffee cup on a resin river table with the words overlaid. The Word at Work: Cultivate

I bought my copy of Growing a Business second-hand. Inside the cover, in a father's handwriting to his son, was a single line: "To Todd, may this nurture the seed."

A photo of the photography book "Vivian Maier Street Photographer" on a table

We often use amateur as an insult at work. But the word comes from the Latin for lover — and Vivian Maier's story shows exactly why that matters.

A photo of a mug on a desk with the word idea overlaid

We use the word idea casually. But it traces back to a Greek verb meaning to see — and that changes how we understand what ideas actually are, and where they come from.

A bird flying in the sky

There is a Japanese word for the regret that something of value never got the chance to become what it could have been.

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