Hi, I’m Rob.
I build practical systems that make work human — and I tell stories that remind us why it matters.
From Stories to Systems
I didn’t set out to become a coach, consultant, or speaker.
I started as a journalist, publisher, and wannabe filmmaker, chasing stories about people and ideas — and trained as a media communication scientist, learning how to cut through complexity and share ideas people actually understand.
Then I found myself in tech — building teams, products, and eventually entire organisations.
What fascinated me wasn’t just what companies made, but how people worked together to turn ideas into results.
That curiosity pulled me into leadership, HR, and the messy, exhilarating world of culture and change.
I led a start-up team once called “frighteningly agile,” built a culture voted one of the UK’s Best Companies to Work For three years running, and rode the full start-up → scale-up → sale rollercoaster.
I’ve been VP of Software Engineering (twice), VP of HR, and Head of Agility and Communication, and for the last 10 years have been consulting with companies helping them go from idea to value.
The Turning Point
Along the way, I learned a truth that shapes everything I do now:
Most teams have plenty of ideas — but they often struggle to turn those ideas into value smoothly and quickly.
They struggle because clarity is missing, creativity isn’t cultivated, communication falters, and learning slows.
That insight became the foundation for Cultivated, where I help leaders and professionals grow strategies and habits that move ideas → value — whilst also cultivating workplaces that enrich the lives of all within them.

How I Work
I blend evidence-based systems with creativity, humour, and curiosity.
Whether it’s a workshop, keynote, or consulting engagement, my role is to help you learn how to think clearly, communicate simply, and act effectively.
Together we:
- Work out how to go from idea to value
- Envision bold, compelling futures
- Cut through complexity with clear communication
- Build learning cultures that adapt and improve
- Unleash people's potential
- Bake in creativity to the very fabric of every day work
👉 Discover how I can help you go from idea to value smoothly and quickly.
Why I Do This
I’ve got three sons, and I want them to grow up in workplaces where:
- People matter more than politics
- Creativity and curiosity are fuel, not distractions
- Clarity beats chaos
- Learning never stops
That’s the brighter future I’m helping leaders design today.
👉 Join the Newsletter | Get My Books & Courses | Explore Workshops | View Consulting
Keeping the Spark Alive
Creativity isn’t a side hobby — it’s how I stay sharp.
Through Creative Soul Projects, I explore learning, storytelling, and productivity through stories, films, and reflections that bring the idea → value approach to life. Consider the behind the scenes human expression of these systems.
I also co-host Stationery Freaks, a podcast and newsletter that celebrates the tools and rituals that make creative work possible.
These projects keep me curious and fuel the ideas I bring back into Cultivated.
Communicating with Clarity
Before all of this, I trained as a media communication scientist — studying how messages move, why people misunderstand, and how to communicate ideas that stick.
That science underpins everything I write, teach, and create — from workshops to books to podcasts — all designed to help people cut through complexity and move ideas into value.
A Few More Things About Me
- Author of several books, systems and courses, including Idea to Value System, Workshop Mastery, Zero to Keynote, and Communication Superpower course 👉 See all books and courses here
- International keynote speaker (and workshop junkie)
- Recovering journalist who still loves a good story
- Film maker and publisher - a day without creating is a sad day for me
- Stationery nerd, fast-car enthusiast, and relentless learner
My Values
Curiosity. Creativity. Clarity. Communication. Playfulness. Excellence.
These aren’t just words on a wall — they’re how I work with every client.
❤️ Giving Back
Each year, 5% of all product and affiliate profits go to charity through my cultivated charity:
- 2.5% to Naomi House, a hospice for life-limited children.
- 2.5% rotating to a new cause annually.
Because every system should create value — not just profit.
Stay Connected
🚀 Buy a book, or sit a course.
🏢 Work with me
✉️ Subscribe to the newsletter
🎧 Listen to the podcast
👉 Connect on LinkedIn : https://www.linkedin.com/in/robertlambert/
📸 Daily videos on Instagram: https://instagram.com/cultivatedlabs
📸 Daily videos on Facebook
📸 Check out YouTube: https://www.youtube.com/@creativesoulprojects