ABOUT
I’m Rob Lambert. I publish clear, practical thinking for leaders and managers — helping them create clarity, align around what matters, and turn ideas into meaningful action.
Clarity creates value.
I’m Rob Lambert.
Cultivated exists to create trusted, experience- and evidence-based advice for leaders and managers — grounded in a simple belief: clarity is what turns ideas into value.
At the centre of my work is a simple question:
How does an idea become real — and valuable?
Before leadership and technology, I trained as a media communication scientist and journalist.
Working with a camera, a tape recorder, and a reporter’s notebook taught me something most organisations miss:
Value doesn’t fail because ideas are bad —
it fails because intent, meaning, and decisions don’t travel cleanly.
What Cultivated is
Cultivated is a publishing and learning platform.
I write, film, speak and teach about clarity, communication, decision-making, creativity, and leadership — drawing on two decades of experience inside organisations and an early training (and career) in communication science and journalism.
The work is grounded, practical, and designed to last.
No hype. No performance theatre. No borrowed certainty.
Just clear thinking, made usable.
Why clarity sits at the centre of my work
Across leadership roles in engineering, product, HR, portfolio leadership, and enterprise transformation, I saw the same pattern repeat.
Effort was lost between teams, decisions, and handoffs — not through lack of talent, but through lack of clarity.
Cultivated exists to close that gap.
Because clarity creates alignment.
Alignment creates momentum.
Momentum creates value.
What I publish
Over time, I’ve developed a body of work — books, systems, and teaching tools — all designed to do the same thing:
Reduce friction between idea and value by restoring clarity.
These include:
- the Idea → Value System
- the Impact Ladder
- Communication Superpower
- Workshop Mastery
- Zero to Keynote
- The Enterprise Technology Operating Model
- and other practical tools for thinking, learning, and leadership
They’re not heavy frameworks.
They’re clarity systems — designed to be used.
Cultivated Notes
Cultivated Notes is where I publish clear, practical explanations of the thinking behind the work.
Through short videos, I unpack ideas like:
- idea → value
- learning
- communication
- decision-making
- leadership under constraint
Calmly. Explicitly. Without performance.
This is the core of Cultivated as a public library of thinking.
👉 Watch Cultivated Notes on YouTube or find this type of content using the "Cultivated Notes" hashtag on this site
Creative Soul Projects
Alongside Cultivated lives Creative Soul Projects — my creative studio and YouTube channel.
Where Cultivated Notes explains the systems, Creative Soul Projects shows the life around them:
the messy middle, the experiments, the noticing, and the stories behind the work.
It’s where thinking meets lived experience.
👉 Explore Creative Soul Projects
Working with organisations
Alongside publishing and teaching, I occasionally work directly with leaders and teams.
This work is selective, time-bound, and focused on:
- restoring clarity
- aligning decision-making
- reducing friction between idea and value
I don’t offer long embedded roles or off-the-shelf transformation programmes.
If the work resonates, we can explore that together in a simple, low-pressure way.
Why I do this
I have three sons.
I want them to grow up in workplaces where:
- people matter more than politics
- creativity is fuel, not a distraction
- clarity beats chaos
- and learning is the natural rhythm of work
That’s the future I’m quietly working towards —
one idea, one system, one conversation at a time.
A Few Things About Me
- Author of several books, systems and courses, including Idea to Value System, Workshop Mastery, Zero to Keynote, Take a Day Off and Communication Superpower course
- International keynote speaker and workshop facilitator
- Recovering journalist who still loves a good story
- Filmmaker and publisher — a day without creating is a sad day
- Stationery nerd, fast-car enthusiast, relentless learner
Giving Back
Each year, 5% of all product and affiliate profits go to charity through my cultivated charity:
- 2.5% to Naomi House, a hospice for life-limited children.
- 2.5% rotating to a new cause annually.
Because every system should create value — not just profit.
My Values
Curiosity.
Clarity.
Creativity.
Communication.
Playfulness.
Excellence.
Not as words — as practices.
Where to go next
- Explore books and courses
- Watch Cultivated Notes
- Visit Creative Soul Projects
- See ways to work together
- Listen to the podcast
- Join the newsletter community
I help leaders and teams unlock creativity, work with clarity, and move ideas into value through Cultivated —
explain the thinking through Cultivated Notes —
and share the stories behind the work through Creative Soul Projects.