Hi, I’m Rob.
I build practical systems that make work human — and I tell stories that remind us why it matters.
I’ve spent most of my life trying to understand one thing:
How does an idea become real?
How does a thought in someone’s notebook turn into a product, a service, a change, a movement, a team, or a piece of value in the world?
Before leadership, before tech, before consulting —
I started as a media scientist, journalist, and storyteller.
I chased stories with a camera, an audio recorder, or a reporter’s notebook… learning how to find meaning, shape narratives, and connect ideas to people.
That early training — understanding what moves humans to do great things — never left me.
Then, almost by accident, I fell into the tech industry.
I moved through engineering leadership, HR, and business agility (VP of HR, VP of Engineering, Head of Agility) and eventually into consulting and coaching.
I helped scale a fast-growing startup to acquisition.
Led teams through chaos and growth.
Watched how work actually works — not the textbook version, but the human version.
And I kept noticing something simple:
People rarely struggle at work because of skill.
They struggle because of:
- unclear communication
- lack of alignment
- missing context
- messy systems
- low confidence
- environments that drain rather than support
So I started building systems and tools to help — not jargon-filled frameworks, but quietly powerful systems people could actually use.
The Idea → Value model.
The Impact Ladder.
The 10 Behaviours.
Communication Superpower.
Zero to Keynote.
Workshop Mastery.
And more.
Today, I run Cultivated
— a publishing, consulting, and training studio dedicated to helping organisations and individuals communicate clearly, work thoughtfully, and move ideas to value without losing the human side of the work.
Alongside Cultivated lives Creative Soul Projects, my YouTube channel and creative lab — the place where I explore the life around the systems:
- the messy middle
- the experiments
- the creative process
- the stories behind the work
- the philosophy of why any of this matters
It’s the human, tactile, reflective lens on everything I teach elsewhere.
Everything I create follows a single throughline:
Helping people go from idea → value with clarity, communication, creativity, and calm intention.
My work is not loud.
It’s not performative.
It’s not shouty.
It’s quietly crafted and deeply intentional — built to help people think better, work better, and build things that matter.
If that resonates, you’ll feel at home here.
Welcome.
How I Work
I blend evidence-based systems with creativity, humour, and curiosity.
Whether it’s a workshop, keynote, or consulting engagement, my role is to help you learn how to think clearly, communicate simply, and act effectively.
Together we:
- Turn ideas into value
- Envision bold, compelling futures
- Cut through complexity with clear communication
- Build learning cultures that adapt and improve
- Unleash people’s creative potential
- Bake creativity into the fabric of everyday work
👉 Discover how I can help you go from idea to value smoothly and quickly.
Why I Do This
I’ve got three sons, and I want them to grow up in workplaces where:
- People matter more than politics
- Creativity and curiosity are fuel, not distractions
- Clarity beats chaos
- Learning never stops
That’s the brighter future I’m helping leaders design today.
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Keeping the Spark Alive
Creativity isn’t a side hobby — it’s how I stay sharp.
Through Creative Soul Projects, I explore learning, storytelling, and productivity through short films and reflections that bring the idea → value approach to life.
I also co-host Stationery Freaks, a podcast and newsletter that celebrates the tools and rituals that make creative work possible.
These projects keep me curious — and they constantly feed back into the systems, workshops, and ideas I share through Cultivated.
Communicating with Clarity
Before all of this, I trained as a media communication scientist — studying how messages move, why people misunderstand, and how to communicate ideas that stick.
That science underpins everything I write, teach, and create — from workshops to books to podcasts — all designed to help people cut through complexity and move ideas into value.
A Few More Things About Me
- Author of several books, systems and courses, including Idea to Value System, Workshop Mastery, Zero to Keynote, and Communication Superpower course 👉 See all books and courses here
- International keynote speaker (and workshop junkie)
- Recovering journalist who still loves a good story
- Film maker and publisher - a day without creating is a sad day for me
- Stationery nerd, fast-car enthusiast, and relentless learner
My Values
Curiosity. Creativity. Clarity. Communication. Playfulness. Excellence.
These aren’t just words on a wall — they’re how I work with every client.
❤️ Giving Back
Each year, 5% of all product and affiliate profits go to charity through my cultivated charity:
- 2.5% to Naomi House, a hospice for life-limited children.
- 2.5% rotating to a new cause annually.
Because every system should create value — not just profit.
Stay Connected
🚀 Buy a book, or sit a course.
🏢 Work with me
✉️ Subscribe to the newsletter
🎧 Listen to the podcast
👉 Connect on LinkedIn : https://www.linkedin.com/in/robertlambert/
📸 Check out YouTube: https://www.youtube.com/@creativesoulprojects