Hi, I’m Rob.
I help managers and leaders turn ideas into value — with clarity, communication, and calm, practical leadership.
I build practical systems that make work human — and I tell stories that remind us why it matters.
Where it all began
I’ve spent most of my life trying to understand one simple question:
How does an idea become real and valuable?
How does a thought in a notebook become a product, a service, a team, a change, or something valuable in the world?
Before leadership, before tech, before coaching —
I started as a media scientist, journalist, and storyteller.
I chased stories with a camera, a tape recorder, and a reporter’s notebook… learning what moves people, how messages land, and why some ideas spread while others fade.
That early training — understanding humans, communication, and meaning — never left me.
Then I fell into leadership
Almost by accident, I moved into the tech world.
I spent the next two decades in engineering leadership, HR, and business agility — VP of HR, VP of Engineering, Head of Agility. I helped scale a startup to acquisition, led teams through chaos and growth, and saw the real version of work:
Not the textbook version.
The human version.
And I noticed a pattern everywhere I went:
People rarely struggle because of skill.
They struggle because of:
- unclear communication
- a lack of alignment
- missing context
- messy systems
- low confidence
- environments that drain rather than support
So I started building tools — not jargon-heavy frameworks, but quietly powerful systems people could actually use:
The Idea → Value model.
The Impact Ladder.
The 10 Behaviours.
Communication Superpower.
Zero to Keynote.
Workshop Mastery.
And more.
These tools helped managers lead better — not by being louder or tougher, but by being clearer, calmer, and more intentional.
Today, I’m a management coach.
I work with managers who want to lead with clarity, communicate effectively, and move work smoothly from idea to value.
My coaching blends:
- evidence-based systems
- communication science
- creative problem-solving
- real-world leadership experience
My role is simple:
Help you think clearly, communicate simply, and act effectively.
Together, we:
- turn ideas into value
- cut through complexity
- build confident, aligned teams
- create learning environments where people thrive
- replace firefighting with flow
- lead with clarity and calm intention
Alongside coaching lives Creative Soul Projects
Creative Soul Projects is my YouTube channel and creative lab — the place where I explore the life around the systems:
- the messy middle
- the experiments
- the creative process
- the reflections
- the stories behind the work
It’s the human, tactile, reflective lens on everything I teach in coaching.
Why I do this
I have three sons, and I want them to grow up in workplaces where:
- people matter more than politics
- creativity is fuel, not a distraction
- clarity beats chaos
- learning never stops
That’s the future I’m helping managers build today.
Keeping the Spark Alive
Creativity isn’t a side hobby — it’s how I stay sharp.
Through Creative Soul Projects, I explore curiosity, attention, and storytelling in short films and reflective pieces.
I also co-host Stationery Freaks, a podcast about the tools and rituals that make creative work possible.
These projects keep me learning — and they feed directly into the systems, coaching, and ideas I share through Cultivated.
Communicating with clarity
Before all of this, I trained as a media communication scientist — studying how messages move, why people misunderstand, and how to communicate ideas that stick.
That science underpins everything I teach.
Whether we’re coaching together or building clarity for your team, the goal is the same:
Cut through complexity.
Communicate clearly.
Turn ideas into value.
A Few More Things About Me
- Author of several books, systems and courses, including Idea to Value System, Workshop Mastery, Zero to Keynote, and Communication Superpower course 👉 See all books and courses here
- International keynote speaker and workshop facilitator
- Recovering journalist who still loves a good story
- Filmmaker and publisher — a day without creating is a sad day
- Stationery nerd, fast-car enthusiast, relentless learner
My Values
Curiosity.
Clarity.
Creativity.
Communication.
Playfulness.
Excellence.
These aren’t words. They’re practices — and they shape every coaching relationship I take on.
❤️ Giving Back
Each year, 5% of all product and affiliate profits go to charity through my cultivated charity:
- 2.5% to Naomi House, a hospice for life-limited children.
- 2.5% rotating to a new cause annually.
Because every system should create value — not just profit.
Stay Connected
🚀 Explore books and courses
🏢 Work with me
✉️ Join the newsletter
🎧 Listen to the podcast
👉 Explainer Videos on LinkedIn : https://www.linkedin.com/in/robertlambert/
📸 Watch Creative Soul Projects: https://www.youtube.com/@creativesoulprojects
I help managers turn ideas into value through Cultivated — and explore the stories behind the work through Creative Soul Projects.