We lose weeks chasing the “best plan,” but the best plan only exists in hindsight.

Harry Beckwith ranked plans like this:
A very good plan > A good plan > The best plan > An awful plan > A truly god awful plan

Why? Because the longer you chase perfection, the longer you delay action — and action is where feedback lives.

  • The “best” plan is always visible only after action.
  • Planning lives in imagination; value lives in movement.
  • The goal of planning isn’t perfection — it’s clarity to begin.

A plan is simply structured thinking.
It helps you choose direction, identify constraints, and commit resources.
But until you act, it’s just an idea dressed up as certainty.

A Cultivated Explainer

Produced and hosted by Creative Soul Projects — my creative studio.


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