Editor’s Note: The Full System Sessions form the extended walkthrough of the Idea → Value lens — a detailed exploration of the principles, terminology, and practical implications of turning ideas into realised value.

This session sits within a wider body of public essays, the standalone Field Guide, the companion video edition, and the Studio Archive for members who wish to explore the full commentary and system in depth. A map of the essays, field guides, and studio sessions can be found here.

Idea → Value: The Full System Sessions

Public Introduction

This video session is the public introduction to the Idea → Value system.

It provides a shared language and visual anchor for the principles in this studio series — outlining how ideas move through filtering, investment, creative action, and ultimately into realised value.

The extended deep-dive sessions, including the full walkthrough and commentary, sit in the Studio Archive for studio members who want to explore the complete system in detail.

What this session covers

  • The core visual model and shared terminology
  • The distinction between cost and external value
  • Funnels, filtering, and investment decisions
  • Activity sets and creative action
  • Flow, shipping, and the gap between completion and realised value
  • The four categories of value:
    financial, cost reduction, enablement, and experimentation

This introduction stands on its own as a lens for understanding how work becomes value inside organisations.

For those who wish to go further, the Studio Archive contains the full sequence of extended sessions and author commentary (26 videos in total, along with other studio insight, frameworks, guides, notes and seminars).

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