I build practical systems that make work human —
and I tell stories that remind us why it matters.
Most leaders and teams have great ideas — but turning them into impact and value is another skill.
Cultivated teaches people and organisations how to move ideas to value through evidence-based systems for clarity, communication, and creativity.
Creative Soul Projects (YouTube) shows those systems in motion — the reflections, experiments, and stories behind the work.
Together, they form a single philosophy:
Every idea has the potential to create value — if you design the right system around it.
Who I Am
I’m Rob Lambert — founder of Cultivated.
An experienced leader, consultant, and trained Media Scientist, I’ve spent two decades blending operational experience, HR insight, and creative problem-solving to help leaders and teams move smoothly from idea → value — while cultivating workplaces that enrich the lives of everyone within them.
I’m the author of several books and creator of practical courses and systems that build clarity, agility, and creativity in individuals and organisations.
Through my YouTube channel, Creative Soul Projects, I explore how these systems come alive in the real world — in creativity, leadership, and everyday work.
What You’ll Find Here
This site is your learning hub for:
- Building workplaces where ideas flow to value
- Communicating with influence and clarity
- Leading with creativity and confidence
- Turning complexity into simple, actionable systems
Explore books, courses, workshops, videos, and articles — all designed to help you learn fast and apply immediately.
Start with the Flagship
The "Idea → Value System" Course
Learn the complete principle-based system for turning ideas into real business results.
Idea → Investment → Activity Set → Creative Action → Ship → Value
Learn to:
- See work as a flow of ideas and investments
- Connect strategy, funding, and team activity
- Build systems that move ideas smoothly to value
- Lead with clarity, creativity, and communication
See the Systems in Action
Creative Soul Projects is my YouTube channel — a creative extension of Cultivated.
It’s where I explore how ideas become valuable through real-world stories, experiments, and reflections.
Watch if you want to see:
- The Idea → Value system in everyday action
- Behind-the-scenes stories of making and leading
- Reflections on creativity, systems, and meaningful work
More ways to learn
Podcast: Here’s An Idea Worth Playing With
Short, practical lessons on communication, leadership, and creativity.
Listen Now
Articles
Practical thinking and tools for better clarity and creativity.
Read the Blog
The Meeting Notes Newsletter
Weekly ideas and tools to go from idea to value.
Sign up here
Videos
Daily teaching clips on IG & LinkedIn | Reflective films on YouTube.
Instagram | LinkedIn | YouTube
Books & Courses
Deep dives into the systems and ideas around communication, teaching, and leadership.
| Title | Focus | Outcome |
|---|---|---|
| The Idea to Value System | Diagnostic and Improvement | Learn how to go from idea to value, reduce waste and accelerate progress |
| Communication Superpower | Connect & Grow | Build bridges between people and ideas — grow your career through clarity |
| Zero to Keynote | Sharing | Communicate your ideas from the stage with confidence |
| Workshop Mastery | Teach | Design and lead learning sessions that truly work |
| Releasing Business Agility System | Diagnostic and Improvement | Create smoother, faster delivery across your organisation |
| Take a Day Off | Protect your peace | Balance deep work with deep rest |
| Tech Portfolio Field Guide | Diagnostic and Improvement | Clarify, align, and deliver value at scale |
For Teams and Organisations
Through workshops, talks, and consulting, I help teams:
- Move from idea to value smoothly and quickly
- Communicate clearly and align faster
- Deliver value consistently
- Unleash people’s strengths and potential
Get in Touch
Not sure where to start?
Drop me a note — we’ll find the right system or learning path for you or your team.
Voices from my Work
- "Rob's the best consultant and coach we've ever had in the business." – Client, Oil and Gas
- “Rob’s Communication Workshop is brilliant. It’s had the most immediate and positive impact on my work and personal life.” – Sylvia, Workshop Attendee
- “I'm an experienced presenter and still learned so much. Practical, encouraging, and insightful.” – Zero to Keynote Reader
- “Rob’s communication workshop energised our team. His energy, expertise, and style were a big hit, and we left with practical skills we could apply immediately.” – Scott Summers, Director, nFocus
I build systems at Cultivated — and tell stories about why they matter through Creative Soul Projects.