The 10 Behaviours of Effective Employees: Free eBook, Workbook & Workshop
Culture isn’t what you write down — it’s what people do. The 10 Behaviours of Effective Employees offers a free eBook, practical workbook, and workshop to help individuals and teams build stronger, more effective ways of working.
Behaviours ARE Your Culture
Culture isn’t what’s written on a wall.
It’s what people actually do — every day — especially under pressure.
Those behaviours determine whether ideas flow smoothly into value…
or stall in meetings, friction, and quiet frustration.
The 10 Behaviours of Effective Employees is a practical framework for shaping the everyday actions that create strong culture, better outcomes, and workplaces that people actually want to be part of.
On this page you’ll find:
- a free eBook to understand the behaviours
- a workbook & coaching plan to develop them
- a hands-on workshop to embed them across a team or organisation
Why behaviours matter
I developed the 10 behaviours while scaling teams at 100% year-on-year growth — and I’ve used them ever since in hiring, performance, coaching, and culture work.
We weren’t looking for “talent” alone.
We wanted people who would strengthen the culture, not dilute it.
So I studied:
- how high-performing people worked
- how they communicated
- how they made decisions
- how they contributed — and what results followed
From that, ten behaviours consistently made the difference.
These behaviours became the backbone of how we:
- recruited
- managed performance
- shaped careers (including my own)
They still work today.
When behaviours align, culture thrives.
When culture thrives, ideas move more cleanly into value.
The 10 behaviours
- Visibly passionate
- Open minded
- Not constrained by job title
- Company smart
- Customer-focused
- Relentless process improvers
- Do what they say they will
- Communicate effectively
- Keep adding skills
- Brave
Together, they describe what effective looks like — in action, not theory.
How to work with the behaviours
Start here — the free eBook
A short, practical introduction to all ten behaviours.
Develop — the workbook & coaching plan
For individuals and managers who want to turn the behaviours into habits.
The workbook includes:
- practical exercises for each behaviour
- reflection prompts
- action plans you can reuse over time
Ideal for:
- Individuals — a personal development guide for becoming more effective at work
- Managers — a simple coaching structure for developing others
This isn’t about box-ticking.
It’s about shaping behaviours that protect and enrich culture.
(Accessible pricing, instant download)
Embed — the team workshop
A hands-on, creative session for teams and organisations.
We tailor the behaviours to your context, then co-create tangible artefacts that show:
“What does this behaviour actually look like here?”
Teams leave with:
- shared clarity on expectations
- concrete artefacts (posters, visuals, examples)
- tools they can use immediately
📍 Delivered on-site or in a creative space
🗓 Typical full-day format available
Further Resources
🎧 Listen to the podcast
Sample slides from a conference version of the workshop.
ZINE posters from a live workshop.
Develop the behaviours, your way
- Download the free eBook to understand them
- Use the workbook to practise and embed them
- Run a workshop to scale them across your team
Start small.
Build habits.
Let behaviours compound.
Buy this product directly here, or explore it alongside our other resources in the Cultivated Shop