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storytelling

A photo of a tree segment in two photos with the words overlayed - The Messy Middle: What Startups and Stories Have in Common

The Messy Middle: What Startups and Stories Have in Common

A good startup unfolds like a good story — fast beginnings, long messy middles, and endings that change us. This essay explores why meaning lives in the middle, and why those who’ve written one story often feel the pull to begin again.
Rob Lambert 18 Jan 2026

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